about
After a highly anticipated Fall 2007 launch, Caprice Bianca quickly became one of the most desired names in handbags. With trend setting styles and bold color choices, designer Alyssa Black's line was an immediate must have, growing from a single Beverly Hills boutique to a global brand in less than a year. Located a block from Rodeo Drive, the boutiques location was the ideal showcase for her styles, and word of mouth was quick among the worlds most discriminating clientele. Both "in the know" local trend setters and global tourists alike snapped up her designs. Celebrity clientele as well, such as "American Idol" star Katherine McPhee, helped drive the demand. A particularly popular item has been the "Custom Tote", known by many due to the highly publicized "Shiloh Jolie -Pitt" baby tote at "Shop Intuition." Alyssa is currently working on her men's collection which will launch before the new year.
*** Alyssa holds a BFA in fashion design and marketing from The International Academy of Design and Merchandising. After completing her degree, Alyssa opened a highly successful clothing boutique in South Florida. A few years later. she found her creative side unfulfilled, moved to Los Angeles, and launched Caprice Bianca.***
